The Why Behind the Brand
When you step into a beautifully designed model home, you might not immediately think about the countless hours, the meticulous planning, and the passion that goes into creating such a space. But for Noelle, the founder of Builders Concierge, this is where her heart and soul have always been. Her journey in the interior design industry is not just a career—it's a calling that has been shaped by years of dedication, hard work, and an unwavering belief that great design should be accessible to everyone.
A Journey Rooted in Design
Noelle's story began long before Builders Concierge was even a thought. Growing up in the heart of High Point, NC—often referred to as the furniture capital of the world—she was surrounded by the world of design from an early age. With a father deeply embedded in the furniture industry, she spent her childhood wandering through showrooms, absorbing the nuances of design and developing a keen eye for detail. It was in these formative years that her love for interior design was born.
Pursuing her passion, Noelle earned a BA in Interior Design from East Carolina University (ECU). Armed with a solid educational foundation and a wealth of firsthand experience, she was ready to make her mark on the world of design. But like many journeys, hers was filled with unexpected twists and turns.
The Turning Point: A Model Home in Texas
The pivotal moment that led to the creation of Builders Concierge came during a time when Noelle was at a crossroads. After years in the industry, she found herself questioning her path. But fate had other plans. A friend reached out to her with a challenge that would reignite her passion—a designer was in a bind and unable to complete a model home installation in a remote area of Texas. Noelle was asked to step in and take over.
What seemed like a straightforward task quickly turned into a test of endurance and resolve. Upon arriving at the site, she was faced with a nearly empty house and limited resources. The situation was daunting, but Noelle didn’t back down. With grit and determination, she scoured the local area for furniture, working tirelessly through the night to transform the space into a home that told a story. Her efforts paid off, and the model home was a success.
This experience was a turning point for Noelle. It was in that challenging moment that she realized her true calling—designing model homes that not only looked beautiful but also created emotional connections with potential buyers. It was from this experience that Builders Concierge was born.
The Mission of Builders Concierge
Builders Concierge was founded on the belief that great designs should be attainable for everyone. Noelle's vision was to create a company that catered specifically to the needs of builders, offering tailored solutions that would help them sell homes faster and more effectively. She recognized that model homes are more than just showcases—they are powerful tools that can influence a buyer's decision and create a lasting impression.
The first step in Builders Concierge's process is to identify opportunities for space optimization—analyzing every square foot to ensure it’s used efficiently and effectively. Noelle and her team approach each project with a critical eye, looking for potential problems and opportunities that others might miss. This attention to detail is what sets Builders Concierge apart and has made them a trusted partner for builders across the country.
A Legacy of Results and Relationships
Over the past 15 years, Builders Concierge has completed hundreds of award-winning model homes nationwide. These homes have not only helped builders achieve billions of dollars in sales but have also solidified Noelle's reputation as a sales catalyst in the industry. Her designs are more than just visually appealing—they are strategically crafted to connect with buyers on an emotional level, making them feel at home from the moment they walk through the door.
But beyond the awards and accolades, Noelle's greatest success lies in the relationships she has built along the way. Builders Concierge is a small business with true family values, and Noelle takes pride in getting to know her clients personally. She believes in the power of connections and works closely with each client to understand their unique needs and goals. This personalized approach is what makes Builders Concierge more than just a design firm—it’s a trusted partner in the home-building process.
Faith, Family, and the Future
For Noelle, her work is more than just a job—it’s a passion that has been guided by faith and family. Despite the challenges she has faced, she believes that every time she tried to pull away from the industry, God put her back, reaffirming that this is where she’s meant to be. Today, as the President of Builders Concierge, she not only leads a successful business but also mentors up-and-coming designers, helping them navigate the industry with the same perseverance and dedication that have driven her career.
Outside of work, Noelle is a proud wife and mother. She has been happily married for 16 years and is the mother of two sons. Her family is her anchor, providing the support and motivation she needs to continue pushing the boundaries of what Builders Concierge can achieve.
Builders Concierge is here to bring your vision to life with thoughtful, intentional design that creates lasting connections. Whether you’re a builder in need of a model home that sells or a homeowner ready to transform your space, we’re ready to help. Contact us today to start a conversation about how we can work together to achieve your goals.
